Cruise to Success
How to Steer Your Way through the Murky Waters of Marketing Your Library
- 1 Edición - 30 de enero de 2009
- Última edición
- Autor: Loreen Phillips
- Idioma: Inglés
Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a… Leer más
Descripción
Descripción
Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library’s resources.
Puntos claves
Puntos claves
- Step-by-step guidelines
- How to instructions
- Clear, concise information
De interès para
De interès para
Practitioners and students of Library and Information Science
Índice
Índice
Why should libraries market themselves? The library as a corporation; Creating a SWOT analysis; Areas to consider in a marketing campaign; Merchandising and branding; Marketing strategy; Poster guidelines; Other tools of communication: News announcements, public relations, newsletters and annual reports; References, further reading and resources.
Detalles del producto
Detalles del producto
- Edición: 1
- Última edición
- Publicado: 30 de enero de 2009
- Idioma: Inglés
Sobre el autor
Sobre el autor
LP
Loreen Phillips
Loreen Phillips, Head of Information Literacy Services at McDermott Library, coordinates the library instruction program. Her responsibilities include instruction and outreach, reference. She has been a librarian for over 20 years and has been marketing her library for over five years.
Afiliaciones y experiencia
McDermott Library, USAVer libro en ScienceDirect
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