Methods in Consumer Research, Volume 2
Applications to Promote Healthy, Pleasurable and Sustainable Eating Habits
- 2 Edición - 27 de mayo de 2026
- Última edición
- Editores: Gaston Ares, Paula Varela
- Idioma: Inglés
Methods for Consumer Research, Volume Two: Applications to Promote Healthy, Pleasurable and Sustainable Eating Habits, Second Edition brings together world leading experts i… Leer más
Descripción
Descripción
Methods for Consumer Research, Volume Two: Applications to Promote Healthy, Pleasurable and Sustainable Eating Habits, Second Edition brings together world leading experts in global consumer research who provide a fully comprehensive description of innovative applications of emerging methodologies for studying consumer perception and behavior.
The new edition, thoroughly updated, puts consumer research in-context with coverage of applications of the methods in the context of promoting healthy, pleasurable and sustainable eating habits, including sections on food intake and satiation, nudging, labelling and food waste. Emphasis is also placed on how to design studies for specific populations, including children and elderly, and both food and non-food products.
In conjunction with the first volume, which covers theoretical and practical aspects of the methods, this book is an invaluable reference for academics working in the fields of sensory and consumer science, psychology, marketing and nutrition. Through examples of the methodology being applied throughout, it serves as a practical guide to practitioners in both the public and private sector.
Puntos claves
Puntos claves
- Identifies how to design research for special populations, including children, the elderly and low-income consumers
- Discusses sensitivity to cross-cultural populations and emerging markets
- Includes research design for food, cosmetic and household products
- Brings new chapters on how to measure the relationship between microbiota and sensory perception, and new studies on consumer behavior
De interès para
De interès para
Índice
Índice
Section I: Consumer research for promoting healthy diets
1. A food-system view of consumer behavior
2. Oral Processing in relation to food perception, preference and intake
3. Consumer Segmentation Based on Genetic Variation in Taste and Smell Perception
4. Measuring Appetite and Food Intake
5. Measuring Satiation and Satiety
6. Sensory perception and health: Methodological considerations
7. Consumer methods for the design of food reformulation strategies
Section II: Consumer research for promoting pleasurable diets
8. Product Performance Optimization: Evolving Methods and Metrics
9. Immersive Techniques and Virtual Reality: Case Studies Investigating Emotional Responses Elicited by Scents
10. Evaluation of Meals and Food Pairing
Section III: Consumer research with special populations
11. Sensory and consumer research with infants and toddlers
12. New Developments in Sensory and Consumer Research With Children
13. Consumer research with adolescents
14. Improving Food Sensory Quality With and For Elderly Consumers
15. Designing Consumer Research Studies for Low-Income Populations
16. Cross-cultural consumer research
17. Gender differences and similarities in food-related impression management: Experimental synthesis, critique and novel food for thought
Section IV: Consumer research for promoting sustainable diets
18. Studying consumer behavior for reducing food waste
19. Studying consumer behavior for promoting more sustainable diets
Section V: Consumer research on extrinsic product factors
20. Methodological Challenges of Research in Nudging
21. Credence
22. Understanding consumer perception of food packages: Insights for promoting healthier and sustainable eating habits
23. Situational Factors and the Design of In Situ Evaluations
Section VI: Consumer research with non-food applications
24. Consumer Evaluation of Non-food Products
25. Consumer perception of cosmetic products
Detalles del producto
Detalles del producto
- Edición: 2
- Última edición
- Publicado: 27 de mayo de 2026
- Idioma: Inglés
Sobre los editores
Sobre los editores
GA
Gaston Ares
PV