Saltar al contenido principal
Elsevier

Public Relations in Local Government

  • 1 Edición - 25 de julio de 1988
  • Última edición
  • Autor: Tom F. Richardson
  • Idioma: Inglés

Public Relations in Local Government discusses various topics concerning public relations in local government. The book is comprised of 16 chapters that tackle various aspects o… Leer más

Descripción

Public Relations in Local Government discusses various topics concerning public relations in local government. The book is comprised of 16 chapters that tackle various aspects of public relations, such as technology, marketing, and contacts.

The coverage of the book includes the nature of public relations, information dissemination, and division of responsibility. The text also covers the tools and methods utilized in public relations, such as establishing personal contacts and using various forms of media.

The book will be of great interest to government employees who are in the public relations department.

Índice

ForewordPreface1 The Nature of Public Relations2 Local Authorities and Democracy3 Public Relations in Local Government4 The Dissemination of Information5 The Division of Responsibility6 The Councilor and Public Relations7 Widdicombe - and the Repercussions8 Direct Contacts with the Public 1: Personal Contacts9 Direct Contacts with the Public 2: Printed Material10 Communication through the Media 1: Newspapers and Periodicals11 Communication through the Media 2: Radio and Television12 Public Relations in Practice in Local Government 1: the Influence of Marketing13 Public Relations in Practice in Local Government 2: the Importance to Management14 The Contribution of Technology15 Providing Resources for and Evaluating Public Relations16 Postscript: the Future for Local Government Public RelationsAppendix 1 The IPR Local Government Group's Awards CompetitionAppendix 2 Strathclyde Regional Councils Public Relations AchievementsIndex

Detalles del producto

  • Edición: 1
  • Última edición
  • Publicado: 25 de julio de 1988
  • Idioma: Inglés