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Elsevier

Libros en Artes y Humanidades

  • Gravitation and Relativity

    International Series in Natural Philosophy
    • 1 Edición
    • M. G. Bowler
    • D. ter Haar
    • Inglés
    International Series in Natural Philosophy, Volume 86: Gravitation and Relativity provides information pertinent to the fundamental aspects of the theories of gravitation. This book applies the elementary tools of special relativity to the problem of generalizing Newton's theory of gravitation. Organized into 10 chapters, this volume begins with an overview of the principle of relativity, which asserts theta there is no meaningful way of defining absolute velocity. This text then presents a discussion of the Eötvös–Dicke experiments that established the identity of inertial and gravitational mass. Other chapters consider the equations of electrodynamics derived by starting from the equations of electrostatics. This book discusses as well gravitational redshift, deflection of light, and radar echo delay. The final chapter attempts to establish the connection with general relativity and discusses how black holes may manifest themselves to the astronomer. This book is a valuable resource for physicists and undergraduate students in physics.

  • Program Evaluation in Social Research

    Pergamon General Psychology Series
    • 1 Edición
    • Jonathan A. Morell
    • Inglés
    Program Evaluation in Social Research presents a plan for developing evaluation into a form of applied social research that is methodologically sound, relevant to the problems of society, and built on a technological (as opposed to a scientific) model. Evaluation as applied, relevant social research and as social technology is described, along with its validity and usefulness. This book is comprised of eight chapters and opens with a discussion on the consequences of program evaluation for the conduct of social research and for society at large, and how evaluation can be made into a method of generating practical and powerful suggestions for planning successful social programs. The concept of "outcome evaluation" is also organized into meaningful categories which can be used for the intelligent planning of appropriate evaluation activities. The following chapters consider the types of evaluation that are carried out, the relative merits of each type, and how to optimize the validity and utility of each type. Evaluation as a technological, rather than a scientific, pursuit is also discussed. The remaining chapters focus on the frictions that arise during the implementation of program evaluation; program evaluation as a profession; and how evaluation can be developed into a relevant and powerful method of guiding the course of social innovations. This monograph will appeal to sociologists, social scientists, and social researchers.

  • Australian Official Publications

    Guides to Official Publications
    • 1 Edición
    • Howard Coxon
    • John E. Pemberton
    • Inglés
    Australian Official Publications is a six-part book that begins with a separate chapter on the framework of Australian government. Part I then describes the main features of the commonwealth parliament. Part II details the commonwealth government departments and statutory authorities. Parts III and IV elucidate the distribution and availability of Australian official publications and the main forms of official publishing in each State of Australia. Part V discusses the internal territories of the Australian Capital Territory and the Northern Territory. The last part contains the bibliography of Australian official publications. This book will be helpful to general readers to understand the system of government which prevails and something of the working of its organs.

  • The Humane Use of Human Ideas

    The Discoveries Project and Eco-Technology
    • 1 Edición
    • Shuhei Aida
    • Inglés
    The Humane Use of Human Ideas: The Discoveries Project and Eco-Technology is a 16-chapter book that begins with a discussion on the four international symposia organized by the DISCOVERIES Project. Subsequent chapters describe the model of interdisciplinary research; the birth of programmed society; breaking the chains of traditional systems science; and impacts and characteristics of automation and automated information processing technology. Other chapters explore the impact of automated information processing on society; development of communication; a computational approach to language behavior; and fundamental concepts of eco-technology.

  • Society, Schools and Progress in India

    The Commonwealth and International Library: Education and Educational Research Division
    • 1 Edición
    • John Sargent
    • Edmund King
    • Inglés
    Society, Schools and Progress in India presents the systematic use of education to achieve, prosperity, security, and social well-being. This book provides a concise account of the historical events and the social, religious, political, and other influences, which have combined to create India. Organized into 10 chapters, this book begins with an overview of the major events in the history of the sub-continent, which used to be called Hindustan or India, but which, since 1947, has been divided between Pakistan and India. This text then examines the education and social services during the 200 years preceding Independence that cover the period of the British Raj. Other chapters consider the fundamental principles or assumptions by which it has been suggested that educational progress in India should be guided. The final chapter deals with the historical events and the inherent elements in the complex society of India. This book is intended to be suitable for students of sociology, government and politics, as well as education.

  • Toward a Consensus on Military Service

    Report of the Atlantic Council's Working Group on Military Service
    • 1 Edición
    • Andrew J. Goodpaster + 2 más
    • Inglés
    Toward a Consensus on Military Service: Report of the Atlantic Council's Working Group on Military Service compiles the work of several authors who are all members of Working Group on Military service. Each chapter tackles relevant issues regarding the U.S. peacetime military volunteer force, such as its previous experiences and future prospects. The opening chapter covers the setting, which in turn provides a geopolitical overview of the issues faced by the U.S. military. The next chapter discusses the history of American military recruitment system, from colonial times up to the last draft era. Chapter 3 tackles the present and future of the U.S. security requirements, while the next chapter discusses the concept of an all-volunteer force as well as its implications. The fifth chapter provides an analysis of the experience and prospects of military reserves in the all-volunteer era. Chapter 6 discusses the possible repercussions of an all-volunteer forces as well as the possible remedy of such predicament. Chapter 7 explains several recruitment options for both active and reserve forces, while the Chapter 8 discusses the use of a compulsory military service when an all-volunteer system is proven inadequate. The ninth chapter examines the relationship between how the U.S. military builds up its military manpower and how it affects U.S. society both morally and ethically. The last chapter provides recommendation based on the information inferred from the previous chapter.

  • The More Developed Realm

    A Geography of Its Population
    • 1 Edición
    • Glenn T. Trewartha
    • Inglés

  • Operation Intercept

    The Multiple Consequences of Public Policy
    • 1 Edición
    • Lawrence A. Gooberman
    • Inglés
    Operation Intercept: The Multiple Consequences of Public Policy provides a critical sociological analysis of the contemporary anti-marijuana policies. The title first covers the policy and the research problem, and then proceeds to tackling the multiple consequences of operation intercept. Next, the selection talks about the finding in the study of public policy and drug abuse problem. The text also provides an account of operation intercept. The book will be of great interest to political scientists, sociologists, behavioral scientists and legislators.

  • Employee Ownership Through ESOPS

    Implications for the Public Corporation
    • 1 Edición
    • Joseph Raphael Blasi
    • Inglés
    Employee Ownership Through ESOPs: Implications for the Public Corporation summarizes the large body of literature on employee stock ownership plans (ESOPs) and the phenomenon of employee ownership. The author has discovered and reviewed over 700 articles on the subject in academic and professional journals of business, labor, law, and social science since 1973. The study is divided into four parts. The first part examines law, public policy, and regulation; the status of ESOPs in the publicly held corporation; corporate uses and labor-management roles; the impact of the ESOP on labor-management cooperation and the economic performance of firms; and the future of employee ownership. The second part presents selected case studies which illustrate the range of corporate uses and benefits to workers and the difficult issues these raise. The third part presents abstracts of articles or books that are central to understanding the major findings and implications of employee ownership and gaining an ordered introduction to the field. The fourth part includes references to these abstracted materials and to the subjects discussed in the first and second sections. This study emphasizes the significance of employee ownership to corporate officers, middle managers, union officials, and/or local labor representatives and employee leaders who are associated with a publicly held company.

  • Society, Schools and Progress in the West Indies

    The Commonwealth and International Library: Education and Educational Research
    • 1 Edición
    • John J. Figueroa
    • Edmund King
    • Inglés

  • Development, Human Rights and the Rule of Law

    Report of a Conference Held in The Hague on 27 April—1 May 1981
    • 1 Edición
    • Sam Stuart
    • Inglés

  • People: An International Choice

    The Multilateral Approach to Population
    • 1 Edición
    • Rafael M. Salas
    • Inglés
    People: An International Choice: The Multilateral Approach to Population documents the experiences and thoughts of Rafael Salas in pioneering the United Nations Fund for Population Activities (UNFPA). This book details the birth, principles, setting forth, and maintenance of this United Nations (UN) action program in population. All the faced risks and challenges are laid down, along with the successes and accomplishments in pioneering this UN program. This book will be invaluable to government and private sectors interested and concerned with the study of human population and its implications for development.

  • Dewhurst's Practical Paediatric and Adolescent Gynaecology

    • 2 Edición
    • D Keith Edmonds
    • Inglés
    Dewhurst's Practical Paediatric and Adolescent Gynaecology, Second Edition, offers a practical guide for the clinician in the management of gynecological disorders of childhood and adolescence. The book begins with a discussion of patterns of gynecological disorders during childhood and adolescence. Separate chapters cover topics such as intersexuality; abnormalities of the genital tract; vulvovaginitis and other vulval lesions; and normal, precocious, and delayed puberty. Subsequent chapters examine adolescent menstrual disorders; breast lesions and abnormal stature; hirsutism and virilism; genital tract tumors; and sexual activity and its results in the 13-19-year-old.

  • Labour Ward Manual

    • 2 Edición
    • D T Y Liu + 1 más
    • Inglés
    Labour Ward Manual, Second Edition provides guidelines for the application of obstetric knowledge to the labor ward environment. The practice of obstetrics is still an art and as such encompasses alternative approaches to achieve the same welcome end, the safety and wellbeing of both mother and child throughout labor and after delivery. The steps suggested for patient management and presentation concentrate on safety and simplicity. Throughout this book, it is stressed that the laboring woman and the fetus are the most important persons in the labor ward. This book clearly documents the emphasis on the atmosphere of ready redress by litigation; approach to women with individual needs; special care in the sensitive issue of induction; fetal monitoring; fluid replacement together with a clear protocol for management of fetal and maternal mishaps; and problems and hazards of women in the labor ward of hepatitis B or human immunodeficiency virus (AIDS) infection. This edition provides a clear concise guidance for all those involved in child birth.

  • Biology and Neurophysiology of the Conditioned Reflex and Its Role in Adaptive Behavior

    International Series of Monographs in Cerebrovisceral and Behavioral Physiology and Conditioned Reflexes, Volume 3
    • 1 Edición
    • Peter K. Anokhin
    • Samuel A. Corson
    • Inglés
    Biology and Neurophysiology of the Conditioned Reflex and its Role in Adaptive Behavior explores the conditioned reflex, its historic development, and its functions and roles. The book also aims to bridge the gap between the integrative level of higher nervous activity and fine detailed neurophysiological investigations, giving light to the basis of the term “learning”. The book, as an introduction, covers the biological roots of the conditioned reflex and the nature of the unconditioned reflex, then moves on to the different bases, hypotheses, and theories of both the coupling of the conditioned reflex; the physiological architecture of the behavioral act; the mechanism of action and function of conditioned inhibition function; and certain correlations in the study of this phenomenon. The text is recommended for biologists, zoologists, psychologists, and neuroscientists from different backgrounds who wish to know more about how the conditioned reflex, and ultimately learning, came about.

  • The Human Eye and the Sun

    Hot and Cold Light
    • 1 Edición
    • S. I. Vavilov
    • S. Tolansky
    • Inglés

  • Crime and Justice in America

    Critical Issues for the Future
    • 1 Edición
    • John T. O'Brien + 1 más
    • Inglés
    Crime and Justice in America: Critical Issues of the Future is a part of the Pergamon Policy Studies and is divided in five parts reflecting five broad problem areas. This collection is from authors chosen based on their exposure to the field of criminal justice and proven expertise in a particular area. The book deals with the forecasting ability of the police for developments over the whole field of public affairs. The first part is concerned with public law enforcement on local, county, state, and national government levels of the American federal system. A particular problem is discussed on each of these levels. The second problem area concerns the most confusing segment of the justice system – the move from the public to the private sector of criminal justice. The growth of campus, school police, and other private police is suggested to assist the public sector. The third part deals with organized crime, terrorism, and hostage negotiations as being grave threats to society. To fight them requires cooperation, even consolidation, and intelligence sources. Organized crime is discussed in the fourth section, where American penal laws are seemingly a reflection of religious mores. The last section covers personnel matters in the criminal justice system and anticipated developments after achieving professionalism in the police and correctional services. This book is intended for scholars, practitioners, and students of criminal justice. This text can prove useful to practitioners in the fields of sociology, psychology, and public administration. This book is also recommended for investigators and private citizens interested in the study of criminal justice.

  • Society, Schools and Progress in Israel

    The Commonwealth and International Library: Education and Educational Research
    • 1 Edición
    • Aharon F. Kleinberger
    • Edmund King
    • Inglés
    Society, Schools and Progress in Israel is a comprehensive account of the role of education as a driver of social change and progress in Israel. Educational concepts, institutions, and practices in Israel are discussed, along with its society, polity, and economy. Legislation and the politics of education in the country are also explored. This book is comprised of seven chapters and begins with a historical and institutional background on Israel's educational system, including social stratification, government and politics, and economic development. The following chapters describe administration, the school system, family influences, and background social forces. Pre-school education, primary education, schools for working youth, post-primary and secondary education, academic secondary education, and vocational and agricultural education are described, together with higher education and the teachers. The final chapter examines some major problems in Israeli education, including those relating to equality, minority groups, and the identity of Arabs and Jews. This monograph is intended for students of sociology, government, politics, and education.

  • Interpersonal Communication

    Pergamon International Library: Pergamon General Psychology Series
    • 1 Edición
    • Kurt Danziger
    • Arnold P. Goldstein + 1 más
    • Inglés
    Interpersonal Communication focuses on the basic processes of interpersonal communication, emphasizing the importance of reciprocal influence processes in face-to-face interaction. The topics discussed in this book include the manipulation of interpersonal communication; dual aspect of human communication; dimensions of social interaction; nonverbal communication; and social interaction in subhuman primates. The psychotherapy as interpersonal communication; study of disturbed communication in families; and development of interpersonal communication in children are also deliberated. This text likewise covers the cultural differences in interpersonal communication and study of interpersonal processes. This publication is intended for social psychologists, but is also a good reference for those working in related disciplines that require a social psychological treatment of the subject.

  • Managerial Communication

    • 1 Edición
    • T. M. Lillico
    • Inglés
    Managerial Communication deals with communication problems in the organization and how they occur, as well as the importance of accurate communication to an individual manager's career. Focusing on the problems of business enterprise in the electronics industry, this book discusses personal factors affecting promotion, along with interpersonal and group communication. It also looks at approaches for improving organizational communication. This book is comprised of eight chapters and begins with an overview of communication concepts and limitations, including the concept of ""noise"" in the communication process; the growth of public interest in organizational communication; and some of the major problems affecting organizational communication. The next chapter examines the methods used to identify weak links in the communication process, especially highly structured questionnaires. A generalized profile of the electronics managers covered in this study is presented, including the factors affecting their career achievement as well as interpersonal and group communication. Some approaches to improve organizational communication are also described. This monograph is intended for people concerned with organizational communication and especially for those who are actively engaged in management or supervision.

  • Technical Aspects of Supervision

    The Commonwealth and International Library: Supervisory Studies
    • 1 Edición
    • A. Lawlor
    • Inglés
    Supervisory Studies: Technical Aspects of Supervision focuses on the technical aspects of management and their relationship to the job of the foreman. The book first takes a look at the organization of factories, including production system, size and character of factories, types of production, production facilities, and methods in handling materials. The text then discusses production design and development. Topics include technological change, market research, design of products, legal protection, patents, registered designs, and trademarks. The monograph reviews the process of production planning and control. Position of production control in the organization; production control and the control of production; divisions of production control; materials movement; and product specification are given importance. The text also reviews the technique of work study, including factory waste, status and division of work study, rules of motion economy, wage payment systems, and work measurement. The text is an important resource material for readers interested in the technical aspects of management.

  • Sociology and Social Work

    Perspectives and Problems
    • 1 Edición
    • Brian J. Heraud
    • Inglés
    Sociology and Social Work: Perspectives and Problems focuses on the relationship of sociology and social work. The book first offers information on the relationship of sociology and social work. Existing sociological views in social work; nature of applied sociology; development of sociology; and social work as a focus of sociological interest are discussed. The text puts emphasis on sociological perspective. Considerations include the individual in society, co-operation and conflict, sociology and other sciences, and society in the individual. The selection also underscores family and kinship, analysis of the community, and social stratification. The text also looks at child rearing, language, and social class. Changes in the stratification system; childhood as a preparation for class membership; and the relationship of social class and social work are explained. The book also underscores the social functions, professionalization, and organizational context of social work. Direction of change, social work and society, and public knowledge of social work are examined. The text is a vital reference for readers wanting to explore the relationship of social work and sociology.

  • Cost-Effective Pension Planning

    Work in America Institute Studies in Productivity: Highlights of The Literature
    • 1 Edición
    • Robert L. Clark
    • Inglés

  • Secondary School Graduation: University Entrance Qualification in Socialist Countries

    A Comparative Study
    • 1 Edición
    • Wolfgang Mitter
    • Inglés
    Secondary School Graduation: University Entrance Qualification in Socialist Countries: A Comparative Study compares the qualifications of secondary school students for university entrance in five socialist states (Czechoslovakia, German Democratic Republic, Poland, Romania, and USSR). The importance of terminal awards to social and educational policy is emphasized. This book consists of five chapters and begins with an overview of the research project and its aims as well as the methodology used, followed by a discussion on the expansion of secondary education as a trend in industrial societies. The problem situation of secondary stage II education in relation to the terminal awards with higher education entrance qualification is highlighted. The following chapters explore similarities and differences in the socialist system of education; the structural characteristics of secondary level II; educational policy in the socialist countries; and the countries' desire to incorporate secondary stage II into compulsory schooling. This monograph will be of interest to educators and policymakers as well as students entering university.

  • The Sorcerer's Apprentice

    An Anthropology of Public Policy
    • 1 Edición
    • Cyril S. Belshaw
    • Inglés
    The Sorcerer's Apprentice: An Anthropology of Public Policy sees the community in a global and national view, raises a statement saying that society itself is policy making, and asks what societies can achieve if they did things differently. The book is divided into five parts. Part I: Policy and Anthropology discusses the challenge of policy and explains how anthropology is a social science. Part II: Analysis of World Society covers the analysis and policy of the village universe; the urban contribution; elements of the nation state; international connections, and the ""supra-nation"". Part III: Movement in the Social System includes the innovation and genesis of ideas; resources and their management; change, conflict, and resistance. Part IV: Styles of Action discusses the process of technical assistance; politics and conflict; the relationship between the politician and the social scientist; the mastery of judgment; and the organization of social sciences. Part V: Values and Options talks about the values choice, and the problems of science. The text is recommended for sociologists, anthropologists, and politicians, especially those who would like to know the importance of the social studies, its relation to society and politics, and the global community.

  • Wood Finishing

    Pergamon Series of Monographs on Furniture and Timber
    • 1 Edición
    • John W. Collier
    • Jack Kape
    • Inglés
    Wood Finishing provides a comprehensive guide to wood finishing. The emphasis of the book is on tackling practical topics. The text first details the material components of wood finishing, such as strippers, revivers, stoppers, and varnishes. Next, the selection covers the various processes in wood finishing, which include waxing, filling, spraying, and flatting. The next chapter talks about supplementary topics, such as the chemistry of timber, hazards, workshop practices, and testing finishes. The title also tackles the various tools utilized in wood finishing, which include brushes, spray paints, coating machines, and tumbling barrels. The book will be of great use to anyone who wants to expand knowledge in woodworking.

  • Fundamentals of Public Relations

    Professional Guidelines, Concepts and Integrations
    • 2 Edición
    • Lawrence W. Nolte
    • Dennis L. Wilcox
    • Inglés
    Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations, Second Edition focuses on the basic theories and principles involved in the practice of public relations and describes how public relations functions in adapting an organization to its social, political, and economic environment. Practical guidelines for implementing public relations activities are given. This book is comprised of 30 chapters and begins with an assessment of the nature of public relations, including its function and its ecological concept. Historical highlights in the field of public relations are also presented. Subsequent chapters explore five dialogues that emphasize critical problems affecting the practice of public relations: the first covers the role of the chief executive officer in public relations; the second deals with corporate social responsibility; the third shows the attitudes of labor on the question of jobs versus the environment; the fourth reports on problems of protecting the environment; and the fifth takes a searching look at the energy crisis. This monograph is designed to serve as a basic text for students of public relations and those who are in need of a refresher or even an introduction to the subject of public relations.

  • How to Influence Others at Work

    Psychoverbal communication for managers
    • 1 Edición
    • Dick McCann
    • Inglés
    How to Influence Others at Work: Psychoverbal Communication for Managers discusses neuro-linguistic programming techniques for managing personnel. The book is comprised of nine chapters that tackle various issues concerning the utilization of psychoverbal communication in management. Chapter 1 discusses how conversation succeeds and fails. Chapter 2 covers working preference, and Chapter 3 deals with the planning of conversation. The book also talks about establishing rapport with operation pacing, and then discusses inquiry techniques. Diagnosing and summarizing, as well as the how-tos of leading people to solutions; proposing a convincing solution; and giving advice and handling criticism, are also covered and discussed. The text will be of great use to managers who are looking for methods in managing their employees efficiently.

  • Professional Telephone Selling

    Open Learning for Sales Professionals
    • 1 Edición
    • Sally Vince
    • Inglés

  • Effective Communication

    Open Learning for Sales Professionals
    • 1 Edición
    • Sally Vince
    • Inglés

  • Transitional Energy Policy 1980-2030

    Alternative Nuclear Technologies
    • 1 Edición
    • Hugh B. Stewart
    • Inglés
    Transitional Energy Policy 1980-2030: Alternative Nuclear Technologies discusses topics the tackle concerns regarding the use of nuclear technology as an energy source. The book explains issues such as the reservations regarding the use of nuclear, energy resource supply/demand problems, and controversial concepts. The text is comprised of seven chapters; each tackles a different area of concern. Chapter I discusses the trends, logistic curves, economic cycles, and predictions of energy growth, while Chapter II covers the perils of paucity of fossil fuels. Chapter III deals with nuclear energy directions, and Chapters IV and V discuss the strategies used in pursuit of nuclear technology evolution. The sixth chapter tackles institutions and commercialization of nuclear technologies from a historical perspective, while the seventh chapter covers possible patterns. The book will be of great interest to readers concerned with the development of nuclear technology as an energy source.

  • Secondary School Examinations

    Facts and Commentary
    • 1 Edición
    • George J. Bruce
    • Edmund King
    • Inglés
    The title first covers the general concerns in secondary school examinations, such as the pass/fail concept, reforms, interpretation of results, and admissibility of subjects. Next, the selection tackles the examination in the ordinary level. The third chapter discusses the Certificate of Secondary Education (C.S.E.) examination; this chapter details the advantages of the C.S.E. along with its systems. Chapter 4 covers the advanced level and university entrance requirements. The next two chapters deal with the General Certificate of Education (G.C.E.) examining bodies. The seventh chapter examines the secondary school testing system in the U.S., while the last chapter talks about the future of the English secondary school examinations. The book will be of great use to both in-training and professional teachers. School administrators will also benefit from the text.

  • Comparative Regional Systems

    West and East Europe, North America, the Middle East, and Developing Countries
    • 1 Edición
    • Werner J. Feld + 1 más
    • Inglés
    Comparative Regional Systems: West and East Europe, North America, the Middle East, and Developing Countries is a comparative study of regional systems, namely, West and East Europe, North America, the Middle East, and developing countries. This book examines the patterned and unpatterned forms of international activity through which states relate to the most important entities in world politics: their neighbors. The cooperative and conflictual behavior in international politics occurring within regional contexts is discussed, with emphasis on the sources and forms of this behavior as well as the issues that contribute to it and those that it creates. This monograph is comprised of 15 chapters and opens with an analysis of clusters of variables that form linked patterns within each international region, paying particular attention to the developmental issues that appear to be posed in the various regions of world politics. The following chapters focus on social-psychological factors in regional politics; regional patterns of economic cooperation; political change in regional systems; patterns of transregional relations; and interactions between regional organizations in various parts of the world and the global system that may affect either the operation of the latter or influence actions and functions of the former. The final chapter examines the problems and pitfalls of regional integration theories, along with their inability to "scientifically" predict the pathways of regional development. This text is designed to assist students, professionals, and the general public interested in international relations.

  • Clinical Aspects of Sleep and Sleep Disturbance

    • 1 Edición
    • Terrence L. Riley
    • Inglés

  • Sociology

    An Introduction for Nurses, Midwives and Health Visitors
    • 1 Edición
    • Caroline Cox
    • Inglés
    Sociology: An Introduction for Nurses, Midwives, and Health Visitors focuses on the approaches, principles, and methodologies involved in sociology, including health care, patient care, social class, educational achievement, and kinship. The book first elaborates on health care from the classical era to the present, population structure and change, and family and kinship. Discussions focus on the family in a changing society, future of the family, population theory of Malthus, world population, developments in anatomy, physiology, and public health in Renaissance Europe, and origins in ancient Greece and Rome. The manuscript then examines social class and social stratification, education, religion, and secularization, and the provision of health care. Concerns include relationship between health care and health need, religion and total patient care, religion in contemporary society, social class and educational achievement, and social class and health. The text takes a look at the need for collaboration between nursing and sociology, sociological aspects of the care of the chronic sick, elderly, and the dying, and the sociological aspects of the care of the mentally ill, including challenges to the concept of mental illness, care of the chronic sick in institutions, and institutional care of the elderly. The manuscript is a dependable source of information for sociologists and researchers interested in sociology.

  • The Secrets of Successful Copywriting

    • 1 Edición
    • Patrick J. Quinn
    • Inglés
    The Secrets of Successful Copywriting focuses on basic principles in writing compelling copies for copywriters and provides informative insight on advertising. This field is, in every respect, uncompromising. The first and overriding principle of advertising is that it is all about selling and shifting product. The topics covered include an elaborate discussion on the job of a copywriter; agencies and their clients; fundamentals about creating an ad; and copy philosophy. This book also discusses the importance of headline; copy proper; setting a good example; words, campaigns, research, and things; and radio and television. Final analysis, exercise conclusions, and getting and keeping a copywriting job are also presented in this book. This text also provides a glossary of advertising terms. This book is essential for advertising students and those individuals aiming a copywriting career.

  • The Practice of Public Relations

    • 3 Edición
    • Wilfred Howard
    • Inglés
    The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of communication, advertising, and marketing. The collection covers a wide range of topics such as the planning and execution of a public relations campaign; the types of media used and the timing and handling of material; the different settings where public relations are applied, examples are industrial companies, government, and marketing firms; the law and ethics of public relations; and how to build a successful career in public relations. Marketing, advertising, and communications professionals and students will find the book very useful.

  • European Social Policy, Today and Tomorrow

    Pergamon International Library of Science, Technology, Engineering and Social Studies
    • 1 Edición
    • Michael Shanks
    • Inglés

  • Sexual Attraction

    • 1 Edición
    • Mark Cook + 1 más
    • Inglés
    Sexual Attraction is a very interesting and creative study on how humans get attracted to their opposite sex, presenting scientific basis of sexual attraction among humans. This book begins by elaborating on sexual arousal in humans, which is followed by a discussion on what is sexually desirable for a person. This discussion examines physical appearance of humans that contributes to sexual attraction. The two subsequent chapters are devoted to examining sexual behaviors, particularly the interesting topic of “love at first sight” and the concept of love. This book then explains how attraction can lead to marriage, explaining how two persons sexually attracted to each other successfully prolong the attraction and have a lasting relationship. This book ends by explaining the responses of other people who believe their unattractive appearance is the cause of their dull social and sexual lives. This book will surely be of interest to anyone interested in exploring sexual attraction. Because this book is science-based, it is helpful as well to those in the field of psychology and counseling.

  • Public Relations

    Made Simple
    • 1 Edición
    • Frank Jefkins
    • Inglés
    Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR practitioner. Such factors as ability to communicate, organize, interact with people, having personal integrity, and imagination are explained thoroughly. The book provides a comprehensive discussion of the common and statute law affecting public relations. It also reviews the types of defamation like slander and libel. The topic copyright is explained. A section of the book covers the product’s life cycle. This subject includes the packaging, distribution, sales force, market education, promotion, and merchandising of the product. It is important that management- employee relations should be stimulated by PR techniques. These techniques can be in the form of house journals, notice-boards, audio-visual, speak up schemes, shop-floor talks, staff conferences, and other get-togethers. The book will provide useful information to reporters, advertisers, commercial developers, students and researchers in the field of marketing.

  • Advertising

    Made Simple
    • 4 Edición
    • Frank Jefkins
    • Inglés
    Advertising provides a comprehensive coverage of the subject matter. It gives some sample of case studies. There are ten classes of the subject matter. These are classified as being persuasive, informative, institutional, financial, classified, retail, cooperative, industrial, government, and trade. Each of these types is defined and comprehensively explained. The subject matter also has a role to society and this is discussed in the text. The book defines such term as marketing, propaganda, and public relations. Different medium of commercial delivery are outlined. Such medium as via press, television, radio, cinema, direct mail, and exhibitions are analyzed. The process of doing an advertisement is discussed in detail. This is followed by a description of the six sides to advertising. Several advertising organizations are described in detail. And a section of the text identifies the ways in which commercials are being funded. The book will provide useful information to commercial creators, marketers, agents, students, and researchers in the field of marketing.

  • Company Law

    Made Simple
    • 1 Edición
    • Ronald R. Pitfield
    • Inglés
    Company Law: Made Simple presents a logical explanation of the purposes of the law and the procedure by which its goals are attained. It discusses the operation and execution of the law. It addresses the nature of limited companies. Some of the topics covered in the book are the advantages of incorporation; limited companies as legal entities; types of registered companies; classification of companies; categories of unlimited companies; alterations to the memorandum; creation of the Certificate of Incorporation; nature of a memorandum; and operation of overseas companies. The nature and definition of prospectus are fully covered. The procedure for creating a prospectus is extensively discussed. An in-depth analysis of the forms of share capital is given. A study of the power of the company to borrow and to charge assets is also presented. A chapter is devoted to the appointment, registration, and assignment of office of directors. Another section focuses on the creation and monitoring of accounting records. The book can provide useful information to businessmen, lawyers, students, and researchers.

  • Public Supplies Work

    In Principle and Practice with Particular Reference to Hospitals
    • 1 Edición
    • G. R. Sampson
    • Inglés
    Public Supplies Work: In Principle and Practice with Particular Reference to Hospitals considers the concepts of supply management. This book is composed of 12 chapters that discuss the nature of the job of supplies officer and the organization of the supplies department. The opening chapters deal with the purchasing for the public service; influence of provisioning on purchasing arrangements; methods of purchasing supplies; making a list of approved suppliers; keeping stocks to a minimum; principles and systems of keeping records; definition of joint purchasing, central purchasing, and central storage. The succeeding chapters describe the nature, conditions, and types of contracts, as well as the management and maintenance of funds. The discussion then shifts to the importance of knowledge of commodities and its functions. The closing chapters are devoted to the classification and storage of equipment, as well as the examination of function, design, and materials of purchased items. The book can provide useful information to office administrators, students, and researchers.

  • Current Argument on Early Man

    Report from a Nobel Symposium
    • 1 Edición
    • Lars-König Königsson
    • Inglés
    Current Argument on Early Man: Report from a Nobel Symposium is a collection of papers that sheds in light into the evolutionary history of humans. The book reviews the state of knowledge regarding the human origins and pre-history. The coverage of the text includes articles that cover archeological and biological evidence that can lead to the origins of human. This topic includes evidence using viral gene sequences suggesting an Asian origin of human; a review of archeological evidence for early hominid land-use and ecological relations; and the excavation of the cave at Chou-kou-tienin 1927 and 1928. The book will be of great use to anthropologists, paleontologists, archeologists, and evolutionary biologists.

  • Commercial Law

    Made Simple
    • 1 Edición
    • John Parris
    • Inglés
    Commercial Law: Made Simple covers the basic principles and concepts of commercial law. The book starts by describing trading entities, such as trading by individuals; corporations; and unincorporated associations, partnerships, and agencies. The book discusses contractual obligations, including topics about the nature and the laws related to contractual obligations, unilateral contracts, and contracts of mutual obligations. The sale of goods is also considered with regard to transference of ownership, the terms of the contract of sale, the rights of an unpaid seller, international trade, and hire purchase and similar transactions. The book further tackles carriage and insurance, assignments, negotiable instruments, and securities. Students taking business studies and courses in law and accountancy and businessmen will find the book an invaluable source of reference and guidance.

  • The Aesthetic Impulse

    • 1 Edición
    • Malcolm Ross
    • Inglés
    The Aesthetic Impulse discusses art as a commitment to the development of intelligent feeling. This book discusses the central value of the arts in education as aesthetic, as the qualification of sensibility. This text describes the academics and the instrumentalists as challengers for what arts education is, and allow integration into mainstream education. The arts are different and such difference is their strength. This book also defines sensibility, aesthetics, and the exploration of the vernacular principle or popular art. This text explains what is whole and holy, what a good cultural education is, and labels the educational system under the present conditions as the enemy. The book proposes an Aesthetic Education Department or faculty assigned for coordinating an aesthetic curriculum. This text assesses aesthetic development in children in terms of pragmatic attention, disinterested attention, and tacit attention. This book also explains the development of art, drama, and music into the teen-age years, and also points out that aesthetic education involves development of sensual knowledge. This book is suitable for arts teachers, child educators, school counselors, and school administrators, as well as students in the arts.

  • Education and National Development

    A Comparative Perspective
    • 1 Edición
    • Ingemar Faegerlind + 1 más
    • Inglés
    Education and National Development: A Comparative Perspective discusses the correlation between education and national development. The book is comprised of nine chapters that cover several concerns regarding the subject matter, such as the theoretical underpinning, dimensions, policies, and practice. The first chapter discusses the origins of modern development thought, while the second chapter talks about how formal schooling can serve as an “agent of change”. Chapters 3, 4, and 5 cover the various dimension development, which are economic growth, employment, quality of life, and political system. Chapter 6 discusses strategies for educational reform, while Chapter 7 deals with the evaluation of development policy. The eighth chapter provides a comparative discourse about education and development under capitalism and socialism. Chapter 9 talks about education, the state, and development. The book will be of great interest to readers concerned about how education correlates with national development.

  • Spinal Cord Injuries

    Anaesthetic and Associated Care
    • 1 Edición
    • J.D. Alderson + 1 más
    • Inglés
    Spinal Cord Injuries aims to provide information on the problems associated with the treatment and management of patients with spinal cord injuries and guidance on the appropriate methods of treatment. It also highlights the growing role of anesthetists as vital members of the medical teams in accident and emergency and trauma units, in the intensive care environment and in the relief of pain. This book is organized into 13 chapters. The first two chapters deal with the pathophysiology and initial care for spinal cord injury patients. The succeeding chapters discuss the emergency room care, anesthetic management, intensive care management, chronic care, and nursing care for spinal cord injuries. The final two chapters are about trend in spinal cord injury research and the legal and moral issues associated with the treatments of spinal cord injuries. This book will be of interest to anesthetists and other medical professionals dealing with spinal cord injuries.

  • Pattern Recognition by Humans and Machines

    Visual Perception
    • 1 Edición
    • Eileen C. Schwab + 1 más
    • Inglés
    Pattern Recognitions by Humans and Machines, Volume 2: Visual Perceptions covers aspects of research on visual perception. The book discusses visual form perception, figure-ground organization, and the spatial and temporal responses of the visual system; eye movements; and visual pattern perception. The text also describes a computer vision model based on psychophysical experiments; perspectives from brain theory and artificial intelligence; and the capacity to extract shape properties and spatial relations among objects and objects' parts. Knowledge-mediated perception is also considered. Psychologists and people involved in the study of visual perceptions will find the book useful.

  • Human Aspects of Urban Form

    Towards a Man—Environment Approach to Urban Form and Design
    • 1 Edición
    • Amos Rapoport
    • Inglés
    Human Aspects of Urban Form: Towards a Man—Environment Approach to Urban Form and Design discusses the man—environment interaction in urban setting. The book is comprised six chapters that provide a broad conceptual framework using a range of disciplines. The text first tackles urban design as the organization of space, time, meaning, and communication. The second chapter talks about environmental quality, while the third chapter deals with environmental cognition. Next, the book tackles the importance and nature of environmental perception. Chapter 5 discusses the city in terms of social, cultural, and territorial variables. Chapter 6 details the distinction between associational and perceptual worlds. The book will be of great interest to urban planners and government policymakers. Researchers and practitioners of sociological and behavioral science will also benefit from the book.

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