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Elsevier

Libros en Artes y Humanidades

  • Impromptu Speaking

    • 2 Edición
    • Vera Gough
    • Robert Robinson + 1 más
    • Inglés
    Impromptu Speaking, Second Edition provides a time-saving method and a guide for the type of speech anyone might make. The book, in particular, covers how to make short speeches in a conversational way. Organized into four chapters, the book begins with an explanation of confidence in speechmaking. The role that sense of humor plays in a speech is also addressed. Subsequent chapter elucidates the five-point plan, which corresponds to the fingers and thumb of one hand. In studying the plan, no. 1 (little finger) always refers to the occasion, and no. 5 (thumb) always refers to the purpose of it. Then, with practice, notes are written against 2, 3, and 4 only. In the last chapter, plans and examples are given. This book will be helpful to anyone who will make an impromptu speech.

  • Aspects of British Politics 1904–1919

    The Commonwealth and International Library: History Division
    • 1 Edición
    • Doreen Collins
    • G. M. D. Howat
    • Inglés
    Aspects of British Politics: 1904—1919 accounts the various reaction to the various changes in British foreign policy at the dawn of the 20th century. The title also covers the implications of the First World War on British diplomatic relations. The text first covers international friendship, and then proceeds tackling the developments in Whitehall. Next, the selection deals with the opinions and realities. The text also discusses the liberals in war time. The fifth chapter talks about the changes in British policy when new officials came into power. The next chapter deals with propaganda and economic warfare. The seventh chapter details the Anglo-American relations, and the last chapter discusses the demand for a democratic foreign policy. The book will be of great interest to economists, diplomats, political scientists, sociologists, and historians.

  • Dewhurst's Practical Paediatric and Adolescent Gynaecology

    • 2 Edición
    • D Keith Edmonds
    • Inglés
    Dewhurst's Practical Paediatric and Adolescent Gynaecology, Second Edition, offers a practical guide for the clinician in the management of gynecological disorders of childhood and adolescence. The book begins with a discussion of patterns of gynecological disorders during childhood and adolescence. Separate chapters cover topics such as intersexuality; abnormalities of the genital tract; vulvovaginitis and other vulval lesions; and normal, precocious, and delayed puberty. Subsequent chapters examine adolescent menstrual disorders; breast lesions and abnormal stature; hirsutism and virilism; genital tract tumors; and sexual activity and its results in the 13-19-year-old.

  • Interpersonal Communication

    Pergamon International Library: Pergamon General Psychology Series
    • 1 Edición
    • Kurt Danziger
    • Arnold P. Goldstein + 1 más
    • Inglés
    Interpersonal Communication focuses on the basic processes of interpersonal communication, emphasizing the importance of reciprocal influence processes in face-to-face interaction. The topics discussed in this book include the manipulation of interpersonal communication; dual aspect of human communication; dimensions of social interaction; nonverbal communication; and social interaction in subhuman primates. The psychotherapy as interpersonal communication; study of disturbed communication in families; and development of interpersonal communication in children are also deliberated. This text likewise covers the cultural differences in interpersonal communication and study of interpersonal processes. This publication is intended for social psychologists, but is also a good reference for those working in related disciplines that require a social psychological treatment of the subject.

  • Secondary School Examinations

    Facts and Commentary
    • 1 Edición
    • George J. Bruce
    • Edmund King
    • Inglés
    The title first covers the general concerns in secondary school examinations, such as the pass/fail concept, reforms, interpretation of results, and admissibility of subjects. Next, the selection tackles the examination in the ordinary level. The third chapter discusses the Certificate of Secondary Education (C.S.E.) examination; this chapter details the advantages of the C.S.E. along with its systems. Chapter 4 covers the advanced level and university entrance requirements. The next two chapters deal with the General Certificate of Education (G.C.E.) examining bodies. The seventh chapter examines the secondary school testing system in the U.S., while the last chapter talks about the future of the English secondary school examinations. The book will be of great use to both in-training and professional teachers. School administrators will also benefit from the text.

  • Society, Schools & Progress in China

    The Commonwealth and International Library: Education and Educational Research
    • 1 Edición
    • Chiu-Sam Tsang
    • Edmund King
    • Inglés
    Society, Schools and Progress in China presents the systematic use of education to achieve prosperity, security, and social well-being. This book provides a concise account of the historical events and the social, religious, political, and other influences, which have combined to create China. Organized into nine chapters, this book begins with an overview of China's historical background to understand the struggle and aspirations of the Chinese people. This text then examines the type of economic and social structure in China's rural areas since 1958, which has been known as the ""People's Commune"". Other chapters consider the social, technological, and international change in China. This book discusses as well the establishment of the educational system in the People's Republic of China. The final chapter deals with the characteristics of the Chinese society. This book is intended to be suitable for students of sociology, government and politics, as well as education.

  • A Systems View of Planning

    Towards a Theory of the Urban and Regional Planning Process
    • 2 Edición
    • George Chadwick
    • Inglés
    A Systems View of Planning: Towards a Theory of the Urban and Regional Planning Process, Second Edition covers theories of the process of town and regional planning. The book discusses physical change and human ecology; the theory of planning; the variety and entropy of systems; and planning as a conceptual system. The text also describes space and spatial planning; goal formulation in planning; exploratory and normative techniques and intuitive methods in projecting the system; and operational models and their underlying theories. Using linear programming and entropy methods; major aspects of evaluation, program budgeting, cost benefit analysis, and matrix methods; and the spatial method for regional planning are also covered. The book tackles the mixed-programming strategy as well. Engineers, architects, farmers, and foresters will find the book invaluable.

  • Schooling in East Asia

    Forces of Change
    • 1 Edición
    • R. Murray Thomas + 1 más
    • Inglés
    Schooling in East Asia: Forces of Change focuses on the condition and backgrounds of formal and non-formal education in several East Asian countries, as well as the identification of the factors that have inspired the educational systems that these countries have taken up. The book takes into consideration the backgrounds of the educational system in Japan and China, noting the different social structures that were prevalent there. The text explains how leaders of every social structure have a great influence on the form of education of their people. Relatively, the development of the educational system in Taiwan, Hong Kong, Macau, North Korea, and South Korea is discussed. Educational policies, purpose of education, educational administration, and curriculum development are also considered. The text also gives emphasis on the forces that influenced the change in the educational system in these countries, including the educational attainment of teachers, teaching materials, curricula, and teaching methodology. A comparative appraisal of the educational system of these countries is also presented. The book is an important reference for scholars who are involved in promoting education, particularly curriculum development and implementation of schemes aimed at improving education.

  • Models in Planning

    An Introduction to the Use of Quantitative Models in Planning
    • 1 Edición
    • C. Lee
    • Inglés
    Models in Planning: An Introduction to the Use of Quantitative Models in Planning focuses on some of the techniques utilized for the construction of urban and regional models, with emphasis on the understanding of model structure rather than on rigorous mathematical analysis. Organized into eight chapters, this book begins by explaining the role of models in the planning process. Subsequent chapters elucidate the principles for the design and use of models, and the mathematical preliminaries involved. The different models, namely, linear, gravity, and Lowry models, are also described including their optimization. This material will be very useful for students and practicing planners with a limited numerate background. It will allow readers to follow up the extensive literature dealing with the more complex operational versions of the discussed models.

  • Fundamentals of Public Relations

    Professional Guidelines, Concepts and Integrations
    • 2 Edición
    • Lawrence W. Nolte
    • Dennis L. Wilcox
    • Inglés
    Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations, Second Edition focuses on the basic theories and principles involved in the practice of public relations and describes how public relations functions in adapting an organization to its social, political, and economic environment. Practical guidelines for implementing public relations activities are given. This book is comprised of 30 chapters and begins with an assessment of the nature of public relations, including its function and its ecological concept. Historical highlights in the field of public relations are also presented. Subsequent chapters explore five dialogues that emphasize critical problems affecting the practice of public relations: the first covers the role of the chief executive officer in public relations; the second deals with corporate social responsibility; the third shows the attitudes of labor on the question of jobs versus the environment; the fourth reports on problems of protecting the environment; and the fifth takes a searching look at the energy crisis. This monograph is designed to serve as a basic text for students of public relations and those who are in need of a refresher or even an introduction to the subject of public relations.

  • The Sorcerer's Apprentice

    An Anthropology of Public Policy
    • 1 Edición
    • Cyril S. Belshaw
    • Inglés
    The Sorcerer's Apprentice: An Anthropology of Public Policy sees the community in a global and national view, raises a statement saying that society itself is policy making, and asks what societies can achieve if they did things differently. The book is divided into five parts. Part I: Policy and Anthropology discusses the challenge of policy and explains how anthropology is a social science. Part II: Analysis of World Society covers the analysis and policy of the village universe; the urban contribution; elements of the nation state; international connections, and the ""supra-nation"". Part III: Movement in the Social System includes the innovation and genesis of ideas; resources and their management; change, conflict, and resistance. Part IV: Styles of Action discusses the process of technical assistance; politics and conflict; the relationship between the politician and the social scientist; the mastery of judgment; and the organization of social sciences. Part V: Values and Options talks about the values choice, and the problems of science. The text is recommended for sociologists, anthropologists, and politicians, especially those who would like to know the importance of the social studies, its relation to society and politics, and the global community.

  • Society, Schools and Progress in England

    The Commonwealth and International Library: Education and Educational Research
    • 1 Edición
    • G. Baron
    • E. J. King
    • Inglés
    Society, Schools and Progress in England analyzes the changing trend in English education. The title tackles the contemporary issues and problems, along with the efforts to restructure the English education system to fit the needs of an industrial society. The text first examines the historical foundations, and then proceeds to tackling the social and economic foreground. Next, the selection talks about education and government. Chapter 4 discusses the changing schools, while Chapter 5 covers higher education and new needs. The text also deals with education and industry, along with opportunities for education. The book will be of great interest to educators, sociologists, political scientists, economists, and behavioral scientists.

  • Development, Human Rights and the Rule of Law

    Report of a Conference Held in The Hague on 27 April—1 May 1981
    • 1 Edición
    • Sam Stuart
    • Inglés

  • Money—How to Save It, Spend It, and Make It

    A Practical Guide for the Non-Expert
    • 1 Edición
    • Bernard D. Coleman
    • R Brown + 2 más
    • Inglés
    Money—How to Save It, Spend It, and Make It provides practical guidance about money in terms of investment, income, and profit. This book focuses on the three main topics, namely, on buying profitably, on saving money on taxation, and on making money by investment. Organized into three parts encompassing 36 chapters, this book begins with an overview of the method of getting the best value of money by understanding how to keep taxation at a minimum legitimately and how to invest at the best advantage. This text then discusses the concept of annuity mortgage, which is a mortgage loan on a property to be bought. Other chapters consider the various components of income tax. This book discusses as well the important distinction between income from working and investment income for tax purposes. The final chapter deals with investments in trust units, trust shares, or other equities. This book is a valuable resource for readers who are interested in saving and making money.

  • Transitional Energy Policy 1980-2030

    Alternative Nuclear Technologies
    • 1 Edición
    • Hugh B. Stewart
    • Inglés
    Transitional Energy Policy 1980-2030: Alternative Nuclear Technologies discusses topics the tackle concerns regarding the use of nuclear technology as an energy source. The book explains issues such as the reservations regarding the use of nuclear, energy resource supply/demand problems, and controversial concepts. The text is comprised of seven chapters; each tackles a different area of concern. Chapter I discusses the trends, logistic curves, economic cycles, and predictions of energy growth, while Chapter II covers the perils of paucity of fossil fuels. Chapter III deals with nuclear energy directions, and Chapters IV and V discuss the strategies used in pursuit of nuclear technology evolution. The sixth chapter tackles institutions and commercialization of nuclear technologies from a historical perspective, while the seventh chapter covers possible patterns. The book will be of great interest to readers concerned with the development of nuclear technology as an energy source.

  • Operation Intercept

    The Multiple Consequences of Public Policy
    • 1 Edición
    • Lawrence A. Gooberman
    • Inglés
    Operation Intercept: The Multiple Consequences of Public Policy provides a critical sociological analysis of the contemporary anti-marijuana policies. The title first covers the policy and the research problem, and then proceeds to tackling the multiple consequences of operation intercept. Next, the selection talks about the finding in the study of public policy and drug abuse problem. The text also provides an account of operation intercept. The book will be of great interest to political scientists, sociologists, behavioral scientists and legislators.

  • Flexible Benefits and Employee Choice

    Highlights of the Literature
    • 1 Edición
    • David E. Bloom + 1 más
    • Inglés
    Flexible Benefits and Employee Choice summarizes literature on a series of issues related to flexible compensation. Both academic and practical pieces published in the areas of economics, demography, business, sociology, psychology, law, and administration are included. The review is divided into five main sections. The first section presents an overview of the literature on flexible compensation. Within this broad overview, subsections focus on (1) the advent and growth of flexible compensation; (2) the present legal status of flexible compensation; (3) the design, structure, and operation of flexible compensation plans; (4) the advantages and disadvantages of flexible compensation plans; and (5) the future outlook for flexible compensation. The second section presents seven organization case studies. The organizations were chosen so as to capture a range of industries, flexible compensation plans, and experiences with those plans. The third section presents 56 abstracts of the main published pieces on this subject. References to the abstracted material plus some additional pieces relating to fringe-benefit systems and benefit planning are listed in the section entitled "Recommended Reading." The section on "Additional Reading" lists many older pieces on flexible compensation and fringe benefits which might be of some use to practitioners and other individuals trying to develop a deeper and more historical understanding of the development of the literature on this subject.

  • Labour Ward Manual

    • 2 Edición
    • D T Y Liu + 1 más
    • Inglés
    Labour Ward Manual, Second Edition provides guidelines for the application of obstetric knowledge to the labor ward environment. The practice of obstetrics is still an art and as such encompasses alternative approaches to achieve the same welcome end, the safety and wellbeing of both mother and child throughout labor and after delivery. The steps suggested for patient management and presentation concentrate on safety and simplicity. Throughout this book, it is stressed that the laboring woman and the fetus are the most important persons in the labor ward. This book clearly documents the emphasis on the atmosphere of ready redress by litigation; approach to women with individual needs; special care in the sensitive issue of induction; fetal monitoring; fluid replacement together with a clear protocol for management of fetal and maternal mishaps; and problems and hazards of women in the labor ward of hepatitis B or human immunodeficiency virus (AIDS) infection. This edition provides a clear concise guidance for all those involved in child birth.

  • Productivity Now

    Social Administration, Training, Economics and Production Division
    • 1 Edición
    • J. Butterworth
    • R Brown + 2 más
    • Inglés

  • Sociology

    An Introduction for Nurses, Midwives and Health Visitors
    • 1 Edición
    • Caroline Cox
    • Inglés
    Sociology: An Introduction for Nurses, Midwives, and Health Visitors focuses on the approaches, principles, and methodologies involved in sociology, including health care, patient care, social class, educational achievement, and kinship. The book first elaborates on health care from the classical era to the present, population structure and change, and family and kinship. Discussions focus on the family in a changing society, future of the family, population theory of Malthus, world population, developments in anatomy, physiology, and public health in Renaissance Europe, and origins in ancient Greece and Rome. The manuscript then examines social class and social stratification, education, religion, and secularization, and the provision of health care. Concerns include relationship between health care and health need, religion and total patient care, religion in contemporary society, social class and educational achievement, and social class and health. The text takes a look at the need for collaboration between nursing and sociology, sociological aspects of the care of the chronic sick, elderly, and the dying, and the sociological aspects of the care of the mentally ill, including challenges to the concept of mental illness, care of the chronic sick in institutions, and institutional care of the elderly. The manuscript is a dependable source of information for sociologists and researchers interested in sociology.

  • British Trade Unions Today

    The Commonwealth and International Library: Social Administration, Training, Economics and Production Division
    • 1 Edición
    • Clive Jenkins + 1 más
    • R Brown + 2 más
    • Inglés
    British Trade Unions Today is concerned with the trade union movement in Britain, how it operates, and how it strives constantly to achieve its objectives. This text examines why the British people hold trade union membership cards, why they do it, how they do it, what they expect from their unions, and how the trade union movement affects the citizens of Britain. This book consists of nine chapters and begins by discussing the history of trade unions in Britain, with emphasis on how various forms of organization came about and how they are now. The next chapter focuses on the legal battles faced by British unions to fight for their right of formal existence and compares the legal framework for industrial relations in the United Kingdom with that in the United States. The reader is then introduced to the societal goals of trade unions and what they have achieved so far, particularly with respect to improving wages and employment conditions. The chapters that follow consider the rationale for the unions' establishment of a national center, the election and selection of union officers, and union communications and publicity. This book also examines how trade unions conduct collective bargaining, along with their finances, and concludes by assessing the future of the unions in the context of the social environment in which they operate. This reference material will be useful to trade union leaders and members as well as companies and policymakers who deal with unions.

  • Thinking About Retirement

    Problems and Progress in Development
    • 1 Edición
    • J. H. Wallis
    • J. H. Kahn
    • Inglés
    Thinking about Retirement discusses several areas of concerns in the planning of retirement. The title provides a comprehensive coverage in the whole spectrum of retirement planning, from fitting the personal needs of the retiree, financial capacity, and priorities. The text first covers the considerations that need to be taken when entering retirement, and then proceeds to tackling the best way to utilize time. Next, the selection deals with concerns in living space and relationships. The text also talks about fitness and health along with financial issues in retiring. The last chapter details the various issues that can be encountered when retired. The book will be of great use to any professionals since the text deals with inevitable aspect of career a run.

  • The Secrets of Successful Copywriting

    • 1 Edición
    • Patrick J. Quinn
    • Inglés
    The Secrets of Successful Copywriting focuses on basic principles in writing compelling copies for copywriters and provides informative insight on advertising. This field is, in every respect, uncompromising. The first and overriding principle of advertising is that it is all about selling and shifting product. The topics covered include an elaborate discussion on the job of a copywriter; agencies and their clients; fundamentals about creating an ad; and copy philosophy. This book also discusses the importance of headline; copy proper; setting a good example; words, campaigns, research, and things; and radio and television. Final analysis, exercise conclusions, and getting and keeping a copywriting job are also presented in this book. This text also provides a glossary of advertising terms. This book is essential for advertising students and those individuals aiming a copywriting career.

  • Crime and Justice in America

    Critical Issues for the Future
    • 1 Edición
    • John T. O'Brien + 1 más
    • Inglés
    Crime and Justice in America: Critical Issues of the Future is a part of the Pergamon Policy Studies and is divided in five parts reflecting five broad problem areas. This collection is from authors chosen based on their exposure to the field of criminal justice and proven expertise in a particular area. The book deals with the forecasting ability of the police for developments over the whole field of public affairs. The first part is concerned with public law enforcement on local, county, state, and national government levels of the American federal system. A particular problem is discussed on each of these levels. The second problem area concerns the most confusing segment of the justice system – the move from the public to the private sector of criminal justice. The growth of campus, school police, and other private police is suggested to assist the public sector. The third part deals with organized crime, terrorism, and hostage negotiations as being grave threats to society. To fight them requires cooperation, even consolidation, and intelligence sources. Organized crime is discussed in the fourth section, where American penal laws are seemingly a reflection of religious mores. The last section covers personnel matters in the criminal justice system and anticipated developments after achieving professionalism in the police and correctional services. This book is intended for scholars, practitioners, and students of criminal justice. This text can prove useful to practitioners in the fields of sociology, psychology, and public administration. This book is also recommended for investigators and private citizens interested in the study of criminal justice.

  • Biology and Neurophysiology of the Conditioned Reflex and Its Role in Adaptive Behavior

    International Series of Monographs in Cerebrovisceral and Behavioral Physiology and Conditioned Reflexes, Volume 3
    • 1 Edición
    • Peter K. Anokhin
    • Samuel A. Corson
    • Inglés
    Biology and Neurophysiology of the Conditioned Reflex and its Role in Adaptive Behavior explores the conditioned reflex, its historic development, and its functions and roles. The book also aims to bridge the gap between the integrative level of higher nervous activity and fine detailed neurophysiological investigations, giving light to the basis of the term “learning”. The book, as an introduction, covers the biological roots of the conditioned reflex and the nature of the unconditioned reflex, then moves on to the different bases, hypotheses, and theories of both the coupling of the conditioned reflex; the physiological architecture of the behavioral act; the mechanism of action and function of conditioned inhibition function; and certain correlations in the study of this phenomenon. The text is recommended for biologists, zoologists, psychologists, and neuroscientists from different backgrounds who wish to know more about how the conditioned reflex, and ultimately learning, came about.

  • Professional Telephone Selling

    Open Learning for Sales Professionals
    • 1 Edición
    • Sally Vince
    • Inglés

  • Performance and Progress in Working Life

    The Commonwealth and International Library: Social Administration, Training, Economics and Production Division
    • 1 Edición
    • William Isbister
    • R Brown + 2 más
    • Inglés

  • Effective Communication

    Open Learning for Sales Professionals
    • 1 Edición
    • Sally Vince
    • Inglés

  • Role-Playing for Supervisors

    The Commonwealth and International Library: Supervisory Studies
    • 1 Edición
    • J. Maxwell Towers
    • E. L. J. Thorne
    • Inglés
    Role-Playing for Supervisors explores how role-playing can help potential supervisors and supervisors already in post to get the feel of applying the principles of supervision in practice. Exercises designed to develop objective attitudes and reactions to a range of industrial problems and to grapple with these problems by assuming the roles of the real-life participants are included. This book is comprised of 11 chapters and begins by explaining the rationale for role-playing. The next chapter is an exercise that reflects the problems faced by a supervisor of a crane manufacturing company. The following chapters present exercises that deal with industrial misconduct, a lightning strike, productivity bargaining, and restrictive practices and how to remove them. Another exercise focuses on the growth and decay of a small shipyard and the management's attempts to achieve recovery through diversification. The remaining exercises address the subject of anti-management activity; whether an apprentice who participated in a sit-down demonstration outside the factory is a revolutionary, and how to deal with him accordingly; and racialism in industry. This monograph will be a valuable resource for supervisors and managers, employees, and company training officers.

  • Comparative Regional Systems

    West and East Europe, North America, the Middle East, and Developing Countries
    • 1 Edición
    • Werner J. Feld + 1 más
    • Inglés
    Comparative Regional Systems: West and East Europe, North America, the Middle East, and Developing Countries is a comparative study of regional systems, namely, West and East Europe, North America, the Middle East, and developing countries. This book examines the patterned and unpatterned forms of international activity through which states relate to the most important entities in world politics: their neighbors. The cooperative and conflictual behavior in international politics occurring within regional contexts is discussed, with emphasis on the sources and forms of this behavior as well as the issues that contribute to it and those that it creates. This monograph is comprised of 15 chapters and opens with an analysis of clusters of variables that form linked patterns within each international region, paying particular attention to the developmental issues that appear to be posed in the various regions of world politics. The following chapters focus on social-psychological factors in regional politics; regional patterns of economic cooperation; political change in regional systems; patterns of transregional relations; and interactions between regional organizations in various parts of the world and the global system that may affect either the operation of the latter or influence actions and functions of the former. The final chapter examines the problems and pitfalls of regional integration theories, along with their inability to "scientifically" predict the pathways of regional development. This text is designed to assist students, professionals, and the general public interested in international relations.

  • The Feasibility of Fertility Planning

    Micro Perspectives
    • 1 Edición
    • T. Scarlett Epstein + 1 más
    • Inglés
    The Feasibility of Fertility Planning: Micro Perspectives is a collection of papers presented during a conference held at the Institute of Development Studies in December 1975. Part 1 gives an introduction to the paradigms and perspectives of population growth and rural poverty in Third World countries. This section discusses the need for a cross-cultural approach in coming up with recommendations that will vary in different social, economic, or political environments. Part 2 discusses culture and fertility, particularly the relationship between economic and demographic changes. A case study regarding the impact of the inter-relationships of economic, social, and political factors in the demographic processes in a Nigerian village is presented. Part 3 examines development and fertility including intra-rural migration. This section notes that the decline of the fertility rate in Sri Lanka is not related to the country's economic development, unlike in other countries such as Japan, Taiwan, and Singapore. Part 4 addresses planning and fertility to disaggregate the available macro-demographic data and analyze the rationale of the different fertility practices followed by various sections of the population. The paper emphasizes that the communities' social and self-interests should be taken into account, along with demographic factors, to improve their members' welfare. Sociologists, administrators and chiefs of social welfare organizations, heads of health services, local and government officials, and volunteer health organizations will find this book highly valuable.

  • Handbook of Cosmetic Science

    An Introduction to Principles and Applications
    • 1 Edición
    • H. W. Hibbott
    • Inglés
    Handbook of Cosmetic Science: An Introduction to Principles and Applications is a guidebook that aids in addressing several areas of concerns in cosmetic science. The book is comprised of 24 chapters that cover the wide spectrum of issues in cosmetics, from application of products up to the proper handling and packaging of cosmetic products. The text first discusses the importance of the body surfaces to which perfumes and cosmetics are applied such as the skin, hair, and teeth. Next the book deals with the chemistry of the raw materials that are processed in the cosmetics industry. The next chapters cover the formulation, production, and packaging of cosmetic products, along with product evaluation and measures to prevent damage to the goods. The text will be of great use to individuals involved in the research, development, production, and application of cosmetic products.

  • Managerial Communication

    • 1 Edición
    • T. M. Lillico
    • Inglés
    Managerial Communication deals with communication problems in the organization and how they occur, as well as the importance of accurate communication to an individual manager's career. Focusing on the problems of business enterprise in the electronics industry, this book discusses personal factors affecting promotion, along with interpersonal and group communication. It also looks at approaches for improving organizational communication. This book is comprised of eight chapters and begins with an overview of communication concepts and limitations, including the concept of ""noise"" in the communication process; the growth of public interest in organizational communication; and some of the major problems affecting organizational communication. The next chapter examines the methods used to identify weak links in the communication process, especially highly structured questionnaires. A generalized profile of the electronics managers covered in this study is presented, including the factors affecting their career achievement as well as interpersonal and group communication. Some approaches to improve organizational communication are also described. This monograph is intended for people concerned with organizational communication and especially for those who are actively engaged in management or supervision.

  • How to Influence Others at Work

    Psychoverbal communication for managers
    • 1 Edición
    • Dick McCann
    • Inglés
    How to Influence Others at Work: Psychoverbal Communication for Managers discusses neuro-linguistic programming techniques for managing personnel. The book is comprised of nine chapters that tackle various issues concerning the utilization of psychoverbal communication in management. Chapter 1 discusses how conversation succeeds and fails. Chapter 2 covers working preference, and Chapter 3 deals with the planning of conversation. The book also talks about establishing rapport with operation pacing, and then discusses inquiry techniques. Diagnosing and summarizing, as well as the how-tos of leading people to solutions; proposing a convincing solution; and giving advice and handling criticism, are also covered and discussed. The text will be of great use to managers who are looking for methods in managing their employees efficiently.

  • Australian Official Publications

    Guides to Official Publications
    • 1 Edición
    • Howard Coxon
    • John E. Pemberton
    • Inglés
    Australian Official Publications is a six-part book that begins with a separate chapter on the framework of Australian government. Part I then describes the main features of the commonwealth parliament. Part II details the commonwealth government departments and statutory authorities. Parts III and IV elucidate the distribution and availability of Australian official publications and the main forms of official publishing in each State of Australia. Part V discusses the internal territories of the Australian Capital Territory and the Northern Territory. The last part contains the bibliography of Australian official publications. This book will be helpful to general readers to understand the system of government which prevails and something of the working of its organs.

  • Wood Finishing

    Pergamon Series of Monographs on Furniture and Timber
    • 1 Edición
    • John W. Collier
    • Jack Kape
    • Inglés
    Wood Finishing provides a comprehensive guide to wood finishing. The emphasis of the book is on tackling practical topics. The text first details the material components of wood finishing, such as strippers, revivers, stoppers, and varnishes. Next, the selection covers the various processes in wood finishing, which include waxing, filling, spraying, and flatting. The next chapter talks about supplementary topics, such as the chemistry of timber, hazards, workshop practices, and testing finishes. The title also tackles the various tools utilized in wood finishing, which include brushes, spray paints, coating machines, and tumbling barrels. The book will be of great use to anyone who wants to expand knowledge in woodworking.

  • Company Law

    Made Simple
    • 1 Edición
    • Ronald R. Pitfield
    • Inglés
    Company Law: Made Simple presents a logical explanation of the purposes of the law and the procedure by which its goals are attained. It discusses the operation and execution of the law. It addresses the nature of limited companies. Some of the topics covered in the book are the advantages of incorporation; limited companies as legal entities; types of registered companies; classification of companies; categories of unlimited companies; alterations to the memorandum; creation of the Certificate of Incorporation; nature of a memorandum; and operation of overseas companies. The nature and definition of prospectus are fully covered. The procedure for creating a prospectus is extensively discussed. An in-depth analysis of the forms of share capital is given. A study of the power of the company to borrow and to charge assets is also presented. A chapter is devoted to the appointment, registration, and assignment of office of directors. Another section focuses on the creation and monitoring of accounting records. The book can provide useful information to businessmen, lawyers, students, and researchers.

  • Human Aspects of Urban Form

    Towards a Man—Environment Approach to Urban Form and Design
    • 1 Edición
    • Amos Rapoport
    • Inglés
    Human Aspects of Urban Form: Towards a Man—Environment Approach to Urban Form and Design discusses the man—environment interaction in urban setting. The book is comprised six chapters that provide a broad conceptual framework using a range of disciplines. The text first tackles urban design as the organization of space, time, meaning, and communication. The second chapter talks about environmental quality, while the third chapter deals with environmental cognition. Next, the book tackles the importance and nature of environmental perception. Chapter 5 discusses the city in terms of social, cultural, and territorial variables. Chapter 6 details the distinction between associational and perceptual worlds. The book will be of great interest to urban planners and government policymakers. Researchers and practitioners of sociological and behavioral science will also benefit from the book.

  • Education and National Development

    A Comparative Perspective
    • 1 Edición
    • Ingemar Faegerlind + 1 más
    • Inglés
    Education and National Development: A Comparative Perspective discusses the correlation between education and national development. The book is comprised of nine chapters that cover several concerns regarding the subject matter, such as the theoretical underpinning, dimensions, policies, and practice. The first chapter discusses the origins of modern development thought, while the second chapter talks about how formal schooling can serve as an “agent of change”. Chapters 3, 4, and 5 cover the various dimension development, which are economic growth, employment, quality of life, and political system. Chapter 6 discusses strategies for educational reform, while Chapter 7 deals with the evaluation of development policy. The eighth chapter provides a comparative discourse about education and development under capitalism and socialism. Chapter 9 talks about education, the state, and development. The book will be of great interest to readers concerned about how education correlates with national development.

  • The Aesthetic Impulse

    • 1 Edición
    • Malcolm Ross
    • Inglés
    The Aesthetic Impulse discusses art as a commitment to the development of intelligent feeling. This book discusses the central value of the arts in education as aesthetic, as the qualification of sensibility. This text describes the academics and the instrumentalists as challengers for what arts education is, and allow integration into mainstream education. The arts are different and such difference is their strength. This book also defines sensibility, aesthetics, and the exploration of the vernacular principle or popular art. This text explains what is whole and holy, what a good cultural education is, and labels the educational system under the present conditions as the enemy. The book proposes an Aesthetic Education Department or faculty assigned for coordinating an aesthetic curriculum. This text assesses aesthetic development in children in terms of pragmatic attention, disinterested attention, and tacit attention. This book also explains the development of art, drama, and music into the teen-age years, and also points out that aesthetic education involves development of sensual knowledge. This book is suitable for arts teachers, child educators, school counselors, and school administrators, as well as students in the arts.

  • Advertising

    Made Simple
    • 4 Edición
    • Frank Jefkins
    • Inglés
    Advertising provides a comprehensive coverage of the subject matter. It gives some sample of case studies. There are ten classes of the subject matter. These are classified as being persuasive, informative, institutional, financial, classified, retail, cooperative, industrial, government, and trade. Each of these types is defined and comprehensively explained. The subject matter also has a role to society and this is discussed in the text. The book defines such term as marketing, propaganda, and public relations. Different medium of commercial delivery are outlined. Such medium as via press, television, radio, cinema, direct mail, and exhibitions are analyzed. The process of doing an advertisement is discussed in detail. This is followed by a description of the six sides to advertising. Several advertising organizations are described in detail. And a section of the text identifies the ways in which commercials are being funded. The book will provide useful information to commercial creators, marketers, agents, students, and researchers in the field of marketing.

  • The Practice of Public Relations

    • 3 Edición
    • Wilfred Howard
    • Inglés
    The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of communication, advertising, and marketing. The collection covers a wide range of topics such as the planning and execution of a public relations campaign; the types of media used and the timing and handling of material; the different settings where public relations are applied, examples are industrial companies, government, and marketing firms; the law and ethics of public relations; and how to build a successful career in public relations. Marketing, advertising, and communications professionals and students will find the book very useful.

  • Public Relations

    Made Simple
    • 1 Edición
    • Frank Jefkins
    • Inglés
    Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR practitioner. Such factors as ability to communicate, organize, interact with people, having personal integrity, and imagination are explained thoroughly. The book provides a comprehensive discussion of the common and statute law affecting public relations. It also reviews the types of defamation like slander and libel. The topic copyright is explained. A section of the book covers the product’s life cycle. This subject includes the packaging, distribution, sales force, market education, promotion, and merchandising of the product. It is important that management- employee relations should be stimulated by PR techniques. These techniques can be in the form of house journals, notice-boards, audio-visual, speak up schemes, shop-floor talks, staff conferences, and other get-togethers. The book will provide useful information to reporters, advertisers, commercial developers, students and researchers in the field of marketing.

  • Sexual Attraction

    • 1 Edición
    • Mark Cook + 1 más
    • Inglés
    Sexual Attraction is a very interesting and creative study on how humans get attracted to their opposite sex, presenting scientific basis of sexual attraction among humans. This book begins by elaborating on sexual arousal in humans, which is followed by a discussion on what is sexually desirable for a person. This discussion examines physical appearance of humans that contributes to sexual attraction. The two subsequent chapters are devoted to examining sexual behaviors, particularly the interesting topic of “love at first sight” and the concept of love. This book then explains how attraction can lead to marriage, explaining how two persons sexually attracted to each other successfully prolong the attraction and have a lasting relationship. This book ends by explaining the responses of other people who believe their unattractive appearance is the cause of their dull social and sexual lives. This book will surely be of interest to anyone interested in exploring sexual attraction. Because this book is science-based, it is helpful as well to those in the field of psychology and counseling.

  • Spinal Cord Injuries

    Anaesthetic and Associated Care
    • 1 Edición
    • J.D. Alderson + 1 más
    • Inglés
    Spinal Cord Injuries aims to provide information on the problems associated with the treatment and management of patients with spinal cord injuries and guidance on the appropriate methods of treatment. It also highlights the growing role of anesthetists as vital members of the medical teams in accident and emergency and trauma units, in the intensive care environment and in the relief of pain. This book is organized into 13 chapters. The first two chapters deal with the pathophysiology and initial care for spinal cord injury patients. The succeeding chapters discuss the emergency room care, anesthetic management, intensive care management, chronic care, and nursing care for spinal cord injuries. The final two chapters are about trend in spinal cord injury research and the legal and moral issues associated with the treatments of spinal cord injuries. This book will be of interest to anesthetists and other medical professionals dealing with spinal cord injuries.

  • Rheumatism in Populations

    • 1 Edición
    • J. S. Lawrence
    • Inglés
    Rheumatism in Populations provides information pertinent to rheumatic diseases. This book covers certain systemic orders such as the systemic lupus erythematosus that frequently affect the joints. Organized into 16 chapters, this book begins with an overview of the history of the epidemiology of rheumatism. This text then examines the prevalence of rheumatoid arthritis in screened sample and in total population samples. Other chapters consider the relative significance of rheumatic disorders as a cause of loss of work as revealed by the National Health Insurance statistics. This book discusses as well the pathology of disc disorders, osteoarthritis, rheumatoid arthritis, benign polyarthritis, metabolic joint disease, general connective tissue diseases, and immune deficiency diseases. The final chapter deals with diagnostic criteria for population investigations of rheumatoid arthritis. This book is a valuable resource for rheumatologists, physicians, and medico-social workers. Readers who are interested in the study of rheumatic diseases will also find this book useful.

  • Commercial Law

    Made Simple
    • 1 Edición
    • John Parris
    • Inglés
    Commercial Law: Made Simple covers the basic principles and concepts of commercial law. The book starts by describing trading entities, such as trading by individuals; corporations; and unincorporated associations, partnerships, and agencies. The book discusses contractual obligations, including topics about the nature and the laws related to contractual obligations, unilateral contracts, and contracts of mutual obligations. The sale of goods is also considered with regard to transference of ownership, the terms of the contract of sale, the rights of an unpaid seller, international trade, and hire purchase and similar transactions. The book further tackles carriage and insurance, assignments, negotiable instruments, and securities. Students taking business studies and courses in law and accountancy and businessmen will find the book an invaluable source of reference and guidance.

  • European Social Policy, Today and Tomorrow

    Pergamon International Library of Science, Technology, Engineering and Social Studies
    • 1 Edición
    • Michael Shanks
    • Inglés

  • Current Argument on Early Man

    Report from a Nobel Symposium
    • 1 Edición
    • Lars-König Königsson
    • Inglés
    Current Argument on Early Man: Report from a Nobel Symposium is a collection of papers that sheds in light into the evolutionary history of humans. The book reviews the state of knowledge regarding the human origins and pre-history. The coverage of the text includes articles that cover archeological and biological evidence that can lead to the origins of human. This topic includes evidence using viral gene sequences suggesting an Asian origin of human; a review of archeological evidence for early hominid land-use and ecological relations; and the excavation of the cave at Chou-kou-tienin 1927 and 1928. The book will be of great use to anthropologists, paleontologists, archeologists, and evolutionary biologists.

  • Pattern Recognition by Humans and Machines

    Visual Perception
    • 1 Edición
    • Eileen C. Schwab + 1 más
    • Inglés
    Pattern Recognitions by Humans and Machines, Volume 2: Visual Perceptions covers aspects of research on visual perception. The book discusses visual form perception, figure-ground organization, and the spatial and temporal responses of the visual system; eye movements; and visual pattern perception. The text also describes a computer vision model based on psychophysical experiments; perspectives from brain theory and artificial intelligence; and the capacity to extract shape properties and spatial relations among objects and objects' parts. Knowledge-mediated perception is also considered. Psychologists and people involved in the study of visual perceptions will find the book useful.

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