Saltar al contenido principal
Elsevier

Libros en Administración y Marketing

  • From Corporate Security to Commercial Force

    A Business Leader’s Guide to Security Economics
    • 1 Edición
    • Marko Cabric
    • Inglés
    From Corporate Security to Commercial Force: A Business Leader’s Guide to Security Economics addresses important issues, such as understanding security related costs, the financial advantages of security, running an efficient security organization, and measuring the impact of incidents and losses. The book guides readers in identifying, understanding, quantifying, and measuring the direct and economic benefits of security for a business, its processes, products, and consequently, profits. It quantifies the security function and explains the never-before analyzed tangible advantages of security for core business processes. Topics go far beyond simply proving that security is an expense for a company by providing business leaders and sales and marketing professionals with actual tools that can be used for advertising products, improving core services, generating sales, and increasing profits.

  • How to Become an International Disaster Volunteer

    • 1 Edición
    • Michael Noone
    • Inglés
    How to Become an International Disaster Volunteer discusses the immense value an experienced water systems engineer, trauma surgeon, or communications specialist could bring to a disaster stricken community, while also explaining how their professional educations do not prepare them for the logistical, psychological, and physical demands of traveling to, and functioning in, an international catastrophe with little water or electricity, limited sleep and food, a chaotic working environment, and with team members from diverse backgrounds and with different personalities. This book provides a step-by-step guide for the entire process, including self-evaluating tactics, fitness measurements for volunteering, how to research disaster relief organizations, how to gain appropriate training and applicable experiences, the best practices during deployments, and the personal recovery process upon returning home. Each chapter focuses on one aspect of the progression, but also includes case studies of disasters, profiles of relief organizations, and checklists for each stage.

  • Becoming an International Humanitarian Aid Worker

    • 1 Edición
    • Chen Reis + 1 más
    • Inglés
    Becoming an International Humanitarian Aid Worker draws on the experiences of those currently working and those hiring people to work in humanitarian aid today, and an analysis of job postings over a 9-month period. It provides relevant information and advice to help jobseekers make more informed decisions about what steps to take. It first pushes prospective job seekers to reflect on whether this is the right career path for them. It then provides tried and tested strategies for preparing for a humanitarian career and being competitive in the humanitarian job market, serving as a comprehensive guide for those thinking about a career in international humanitarian aid.

  • Social Media in the Marketing Context

    A State of the Art Analysis and Future Directions
    • 1 Edición
    • Cherniece J. Plume + 2 más
    • Inglés
    Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice.

  • Social Network Analysis of Disaster Response, Recovery, and Adaptation

    • 1 Edición
    • Eric C Jones + 1 más
    • Inglés
    Social Network Analysis of Disaster Response, Recovery, and Adaptation covers systematic social network analysis and how people and institutions function in disasters, after disasters, and the ways they adapt to hazard settings. As hazards become disasters, the opportunities and constraints for maintaining a safe and secure life and livelihood become too strained for many people. Anecdotally, and through many case studies, we know that social interactions exacerbate or mitigate those strains, necessitating a concerted, intellectual effort to understand the variation in how ties within, and outside, communities respond and are affected by hazards and disasters.

  • Disasters and Public Health

    Planning and Response
    • 2 Edición
    • Bruce W. Clements + 1 más
    • Inglés
    Disasters and Public Health: Planning and Response, Second Edition, examines the critical intersection between emergency management and public health. It provides a succinct overview of the actions that may be taken before, during, and after a major public health emergency or disaster to reduce morbidity and mortality. Five all-new chapters at the beginning of the book describe how policy and law drive program structures and strategies leading to the establishment and maintenance of preparedness capabilities. New topics covered in this edition include disaster behavioral health, which is often the most expensive and longest-term recovery challenge in a public health emergency, and community resilience, a valuable resource upon which most emergency programs and responses depend. The balance of the book provides an in-depth review of preparedness, response, and recovery challenges for 15 public health threats. These chapters also provide lessons learned from responses to each threat, giving users a well-rounded introduction to public health preparedness and response that is rooted in experience and practice.

  • Marketing the 21st Century Library

    The Time Is Now
    • 1 Edición
    • Debra Lucas-Alfieri
    • Inglés
    Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings.

  • Emergency Preparedness for Business Professionals

    How to Mitigate and Respond to Attacks Against Your Organization
    • 1 Edición
    • Bradley A. Wayland
    • Inglés
    Emergency Response for Business Professionals provides business managers who do not have in-house security expertise as well as the security professionals who advise them with an overview on how to prepare and react to potential unexpected incidents that can occur to their organization. The book begins with an overview of the primary principles of business emergency planning, then delves into the considerations that an organization should take when developing their emergency plan. This includes the mitigation strategies for preventing the incident from occurring in the first place. It then shows how to identify and assess the risks the organization may realistically face, choose the commensurate security measures, and create the proper emergency response policies and procedures. The book explores how to respond in the event of an actual emergency, and how to recover business operations to full functionality after an incident occurs. Emergency Response for Business Professionals looks closely at the most common emergencies that pose concerns for many organizations, such as active shooters, unauthorized visitors, workplace violence, embezzlement, fraud, theft, natural and man-made disasters, major equipment malfunctions, sabotage, labor disputes, and loss of key personnel, among others, along with the appropriate and accepted responses used to respond to each type of incident. It covers methods for training employees in emergency response, and concludes with how to plan, prepare, and conduct emergency response exercises within the organization.

  • Ethical and Social Marketing in Asia

    • 1 Edición
    • Bang Nguyen + 1 más
    • Inglés
    There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on ‘clusters’; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion.

  • Proactive Marketing for the New and Experienced Library Director

    Going Beyond the Gate Count
    • 1 Edición
    • Melissa U.D. Goldsmith + 1 más
    • Inglés
    Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution. The aim of this text is to help directors, and ultimately, their librarians and staff get students and faculty back into the library, as a result of better articulation of the library’s importance. The first chapter explores the promotion of academic libraries and their function as educational systems. The next two chapters focus on the importance of the role social media and virtual presence in the academic library, and engaging and encouraging students to use the library through a variety of methods, such as visually oriented special collections. Remaining chapters discuss collaboration and collegiality, formalized reporting and marketing.

  • Libraries and Public Perception

    A Comparative Analysis of the European Press
    • 1 Edición
    • Anna Galluzzi
    • Inglés
    What is the future of libraries? This question is frequently posed, with widespread research into the social and economic impact of libraries. Newspapers play an important role in forming public perceptions, but how do newspapers present libraries, their past, present and future? Nobody has yet taken the press to task on the quantity and quality of articles on libraries, however Libraries and Public Perception does just this, through comparative textual analysis of newspapers in Europe. After a comprehensive and useful introductory chapter, the book consists of the following five chapters: Wondering about the future of libraries; Measuring the value of libraries; Libraries in the newspapers; Contemporary challenges and public perception; Which library model from the newspapers: a synthesis.

  • Price Expectations in Rising Inflation

    • 1 Edición
    • Volumen 152
    • I. Visco
    • Inglés
    It is claimed in this book that expectations should not necessarily be treated as unobservable variables and that there is much to be learned from survey data. A unique data set is examined, the output of surveys conducted twice a year since 1952, among informed Italian businessmen and economic experts. The predictive accuracy, rationality and determinants of inflation expectations are investigated, following an extensive analysis of measurement issues.The estimate of inflation expectations are evaluated for both wholesale and consumer price changes, comparing them with those held by respondents to other surveys for different countries and with the forecasts generated by alternative predictors of the inflation process. The expectations considered in the study are shown to be remarkably accurate, anticipating all major price changes, even if during the years of high and rising inflation which have followed the first oil crisis they appear to underestimate on a number of occasions the inflation rates actually experienced, as the alternative predictors also do.An accurate testing of the rational expectations hypothesis is conducted, rejecting it over the entire sample period but not for the period of mild, but variable inflation which preceded the first oil crises.It is shown that a mixed adaptive-regressive model, with both error-learning and return-to-normality components adapts very well to the data considered in this study and that inflation expectations are also influenced by an uncertainty component which affects the adaptive coefficient. Furthermore, regression towards normality is slowed down when industrial capacity is utilized above normal, and vice-versa. Many other issues such as the dispersion of individual answers, the problems of aggregation and measurement error are also considered and an extensive bibliography of other works where use is made of direct information on expectations, is included.

  • Cases in Marketing Financial Services

    • 1 Edición
    • Christine Ennew + 2 más
    • Inglés
    Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.

  • Strategic Networks

    Creating the Borderless Organization
    • 1 Edición
    • J. C. Jarillo
    • Inglés
    Strategic Networks: Creating the Borderless Organization focuses on the principles, methodologies, and approaches involved in the creation of borderless organizations. The book first underscores competition and cooperation and the ways to organize a business system. Discussions focus on organization as a way to meet strategic demands, vertical integration and subcontracting, intrinsic profitability of different activities, disadvantages of vertical integration, and guidelines for decision-making on vertical integration. The monograph then examines over-subcontracting, strategic network, and essence of a strategic network. Topics include generating trust, how to reduce transaction costs, competition and cooperation, subcontracting in the automobile industry, advantages of shops, manufacturing and selling activities, and network organization. The publication explores international considerations, including cost of the activities and costs of coordination in international business, vertical integration and subcontracting across borders, and coordinating efficiently across borders. The book is a valuable source of information for researchers interested in the establishment of borderless organizations.

  • Knowledge Management for Sales and Marketing

    A Practitioner’s Guide
    • 1 Edición
    • Tom Young + 1 más
    • Inglés
    While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate.Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. Several models and methodologies are explained which can be applied or replicated in a wide variety of industries. The book also features numerous case studies which illustrate the journey that various companies are taking as they implement KM within sales and marketing.

  • A Short-Cut to Marketing the Library

    • 1 Edición
    • Zuzana Helinsky
    • Inglés
    Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions.

  • Probabilistic Methods for Financial and Marketing Informatics

    • 1 Edición
    • Richard E. Neapolitan + 1 más
    • Inglés
    Probabilistic Methods for Financial and Marketing Informatics aims to provide students with insights and a guide explaining how to apply probabilistic reasoning to business problems. Rather than dwelling on rigor, algorithms, and proofs of theorems, the authors concentrate on showing examples and using the software package Netica to represent and solve problems. The book contains unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance. It shares insights about when and why probabilistic methods can and cannot be used effectively. This book is recommended for all R&D professionals and students who are involved with industrial informatics, that is, applying the methodologies of computer science and engineering to business or industry information. This includes computer science and other professionals in the data management and data mining field whose interests are business and marketing information in general, and who want to apply AI and probabilistic methods to their problems in order to better predict how well a product or service will do in a particular market, for instance. Typical fields where this technology is used are in advertising, venture capital decision making, operational risk measurement in any industry, credit scoring, and investment science.

  • Marketing Due Diligence

    Reconnecting Strategy to Share Price
    • 1 Edición
    • Malcolm McDonald + 2 más
    • Inglés
    The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied with this lack of accountability. Cranfield School of Management has been addressing this problem by working with a range of blue-chip companies. They have created a new framework which shows how marketing systematically contributes to shareholder value based on three key questions-• Does the promised market exist?• Will the strategy deliver the market share promised?• Will the market share create shareholder value?This groundbreaking new book explains the principles and practice behind rigorous due diligence in marketing for Marketing and Finance Directors, CEOs, Strategists and MBA students wanting to understand the key drivers of modern businessSurely, the time has come for marketing directors to take their rightful place in the boardroom by proving that what they are doing creates shareholder value added?

  • Emergency Response Planning for Corporate and Municipal Managers

    • 2 Edición
    • Paul A. Erickson
    • Inglés
    Emergency Response Planning for Corporate and Municipal Managers, Second Edition, outlines the essential roles of corporate and municipal managers when responding to a wide range of natural and man-made disasters. It demonstrates the importance of their relationships with federal, state, and local government agencies as well as public and private community sectors. Author Paul Erickson, one of the leading experts in the field, focuses on proactively planning for emergencies, particularly in the recognition and advanced coordination of response to incidents instead of simply implementing emergency measures. This book provides specific recommendations regarding the immediate and long-term health and safety of emergency response. End of chapter summaries and questions provide concise information on learning objectives and a review of important concepts. This book is recommended for graduate and undergraduate students studying emergency planning, management, and response; security, disaster recovery, loss prevention, and business continuity professionals and consultants; municipal managers involved in emergency planning and response; and corporate risk management/hazard professionals.

  • Market Segmentation

    How to do it, how to profit from it
    • 1 Edición
    • Malcolm McDonald + 1 más
    • Inglés
    * McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area. The Butterworth-Heineman... edition of what was previously published by MacMillian, is a thoroughly revised and updated version.